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THE NEW RURALISM | 2008-04-22
My dad was ahead of the times. As a custom homebuilder in the late 60’s, early 70’s, his business ran counter to the trend of suburban sprawl. The g...

FAST, FINE, CHEAP.....FOOD? | 2008-03-24
You know the old adage: "Fast, fine, or cheap; you can have any two." That used to hold true for food. Fast food is cheap, and usually not that g...

BASIC DELUXE | 2008-02-19
What do pillows and pasta have in common? More than you might think. Both are great examples of Basic Deluxe, everyday products that when presented ...

GIVE MORE. EXPECT LESS. | 2007-12-20
I keep an “I” file. (“I” is for “Interesting.”) It’s where I put bits and pieces of inspiration that I come across in the course of my busy day that...

THE NEW RAGE FOR OLD MASTERS | 2007-11-16
Our Thanksgiving turkey arrived FedEx at our doorstep yesterday. Her name is Red, as in Bourbon Red. She's a small-breasted beauty from a good family ...

GLOCAL | 2007-10-23
It’s awfully dark out there when you get out of bed these mornings. Soon, we’ll be setting our clocks back in an effort to manually adjust nature’s cy...

THE BEAUTY OF DOING NOTHING | 2007-09-01
I’ve always been a hard worker, and as such, not very good at doing Nothing. But that’s changing. I’m happy to say that I have learned to enjoy a qu...

GLEAMING DARKLY | 2007-08-10
One expects fine crystal to glitter brightly, but an interesting counter-trend has been developing in the world of home décor. Today, high fashion ch...

THE PARADOX OF DEMOCRACY | 2007-07-04
You’re probably wondering how I could turn the 4th of July into a paradox. To be truthful, it’s not my original idea. Ever since I heard Gary Hamel,...

LIVING SMALL | 2007-06-28
America is the poster child for everything super-sized. From the McMansions we live in to gigantic food portions served at our favorite restaurants, ...

THE PARENTING PARADOX | 2007-05-09
It’s no secret that in today’s time starved, overworked society, many parents are finding it extremely difficult to balance work and family, and they ...

FINDING THE SWEET SPOT | 2007-04-13
A good Trendmaster knows how to find the sweet spot on the trend curve…the place where new is exciting and attractive, yet understandable and acceptab...

LITE GREEN | 2007-03-16
St. Patrick’s day is upon us, and Americans will be spending millions of dollars on everything green, from T-shirts to party hats to beer. I have ano...

A GLORIOUS DILEMMA | 2007-02-14
A glorious dilemma. In case you’re wondering, I’m talking about the game of golf. If you’ve ever obsessed about your golf game, you’ll understand. ...

ROUGHING IT IN COMFORT | 2007-01-23
There are many worshippers at the altar of luxury, where “having arrived” is defined by the status symbols we accumulate and “living the good life” is...

SIMPLIFYING YOUR LIFE CAN BE COMPLICATED | 2006-12-14
Not enough time. Too much stuff. Sound familiar?

The holiday season is upon us, and I’m betting that like me, most of you have been out ...

QUIET IS THE NEW LOUD | 2006-11-14
Sometimes a soft whisper can be clearly heard above a loud roar. In “The Hummer and the Mini: Navigating the Contradictions of the New Trend Landsca...

THE BEST KNOWN UNKNOWN U.S. ARCHITECT | 2006-10-20
Welcome to my first issue of Trend/Countertrend, the official RW Trend newsletter. Some of you may know me as the Trendmaster. Others may know me as...