Basic Deluxe
Brand Identity and Basic Design, February 2010

The Contradictory Consumer
The Deluxe Knowledge Quarterly, Fall 2008

Recognizing Emerging Trends In The Marketplace
Thomas Group Magazine, Summer 2007

Consumer Paradox: Forging A Meaningful Connection With Shoppers
MorningNewsBeat.com, June 2007

The Hummer and the Mini
display & design ideas, May 2007

The Queen of Paradox: Robyn Waters
Jump The Curve, December 2007

Tom Peters' Cool Friends
Dispatches from the New World of Work, March 2007

Design with Heart
Design Management Review, Winter 2007

intrend: How to Spot What's New and What's Next
Business Week, November 2006

Philosopher of the Self
Mpls.St.Paul Magazine, January 2007

Masters of Design: Robyn Waters
Fast Company, June 2004

Profitable paradoxes
Profit Magazine, January 2007

Starbucks: The Way I See It Campaign
Letter | Photo
May 2006

How to Master Trends
Mercury Radio, August 2005

It's Hip to Contradict
BrandPackaging, October 2006

FMI Interview
Morning Newsbeat, April 25 2006

How to Stay on Target
Innovation Magazine, July 2006

Target’s Trendmaster Keeps Moving
BusinessWeek Online, April 2006

Design with Heart
EZine, February 2005

I.D. Q&A
I.D. Magazine, May 2005

WGSN Industry View: Robyn Waters
WGSN June 17, 2004

The Secrets of Feel Food Shopping
Photo 1 | Photo 2
Kiplinger January 2006

How to Stay On Target
Innovation, Summer 2006